As many of you know I am a lifetime learner. Learn or die. Read, listen to audio books, teleseminars, etc, etc, etc. My kindred spirits get the gist.
I also multi-task. This, according to current research lessens my IQ and makes me more unproductive. Tough habit to break! I am working on it.
Okay, so done with the preface…. As I multi-tasked today and listened to a seminar, waiting for the promised deliverables I was once again sadly disappointed with the apparent lack of usable content. I am not saying I am an expert by any stretch of the imagination. I do however expect to get what was promised. Maybe I didn’t get the message because I was multi-tasking. Or perhaps I did get the message in the final few minutes of the product. After 100 minutes of leading conversation.
The speaker talked about “salting” your conversations. That, he says is the ultimate “weapon” of successful speakers making the big bucks.
“What?” you ask, “ is salting the conversation”.
Maybe you know. Maybe you don’t I will explain it in a bit. But first I wonder how many of the information junkies, entrepreneurs (either forced or by choice) are out there are grasping at straws, hoping to find the fix to their organizational ills? Or they are working on a fix to their lack of revenues, lack of customers or lack of cash flow? Only to find unlimited resources filled with “salt”.
In 2009, more hexabytes of information, words and data were created. That is more data than all of the previous 500 years combined.
I think I knew about salting the conversation. But never really thought that the concept had a name. It does explain why so many of us leave seminars, books and conferences unfulfilled.
The presenter said that it was important to include some value along with the “salt”. But seriously, he led the listeners on for a long ride with the catharsis being that one of the big secrets of great presenters is to salt the conversation. Think of politicians, many motivational speakers, self-help experts and the like. Why do you feel just a little lacking when the talk is over?
How often are they telling you what they are going to tell, after just two more steps, and wait, you need to know this first, and after that then we can tell you what it is we promised to tell you only first though you must understand this concept and after you understand that concept, then there are three more steps and then after that we promise to tell you what we were going to tell you, once we know you are on the edge of your seat, waiting for what it is we promised to deliver to you????? Seriously, that is the secret? No wonder some of this stuff leaves us feeling a bit cheated.
Perhaps my ignorance is showing but I thought better of people. I would not have imagined there was a word for not providing the content you promised.
As consumers of information we desire more and more value in the content we consume. We are finding ourselves faced with a virtual buffet of new information minute by minute, hour by hour and day by day only to find increased cravings as our needs go unfulfilled. The tidbits of information we are thrown are barely feeding our addiction (strong word) for continuous learning. Kind of like carbs, sugar or salt. The more we eat the more we crave. Our drive for continuous learning and growth is being fed with a lot of salt, carbs and sugar and not a lot of content. Thus more and more self-help books and information are being creating to fulfill a need. Yet more and more people leave the table unsatiated. People are spending more money and getting broken promises and empty calories. Imagine how grateful they would be if we actually gave them nutrients and truly fulfilled their needs.
I understand creating anticipation, excitement, etc. But come on folks, do what you say you are going to do and deliver the results you promised. Your subscribers, followers and clients rely on you to provide them with true value. People are reaching out to you, the expert, to partner with them to solve their problems.
Are you feeding your constituents a healthy diet or something less?
Thank you for reading.
Julie